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Special Topics In Communications :: essays research papers

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 Â     Communication is defined as creating symbol systems that can be used to exchange and express information and meanings. The different ways that individuals, groups and societies use these expressions to make sense of daily life is know as their culture. Culture itself can be divided into two classifications. Culture spelled with a capital C is usually associated with art such as classical music, opera, ballet and art museums. These examples can also be called “high cultureâ€�. Culture with a lowercase c represents the way people live through fashion, sports, religion, education and history.     Each culture is a different audience. Mass media takes the audience in consideration to provide information that is relevant to them. Media will target people based on age, gender and race to produce programming or text that each will relate to.When the popular teen drama Dawson’s Creek first aired in 1997, I was 17. The program was intended to reach out to my age group on issues that were important to us.